Zee Lab – Diversity in product offering
“Serve others with care, and hire professionals who are highly skilled”
Multi-category excellence –
Zee Laboratories offers high quality pharmaceutical and healthcare products at competitive prices across the world. It’s one of the few companies with such a diverse range of products and a foothold in almost every therapeutic category. The company offers a plethora of products that include Pharmaceuticals, Cosmeceuticals, Nutraceuticals, Herbal Medicines and Veterinary Drugs. These are available in almost every dosage form including Tablets, Capsules, Liquid (orals), Injections, External Preparations, Medicated Soaps, Eye/Ear/Nasal Drops, Aerosols, Sterile Ointments, Dry Syrups, Oral Powders, Small Volume Parenteral, Large Volume Parenteral, Pre-Filled Syringes, FFS Packaging and several others. With a clear focus on diversity of Product Profile, Zee Laboratories have made a mark in the market, and created a differentiated marketplace for itself.
Lessons from small victories –
Mr. Rajeev Mukul, Founder & Managing Director, forayed in to the Pharmaceutical Industry as a Medical Representative with a meagre salary. After working in the industry for almost a decade at different levels, ranging from a retailer to a wholesaler he decided to utilize his experience, and ventured into Manufacturing of Pharmaceuticals. He laid foundation of his first manufacturing unit on a small plot of land with minimal capacity and infrastructure in the City of Carnal. Small victories propelled him to success, and today his company operates 6 Manufacturing Plants in North of India with new facilities under construction. He picked up valuable lessons along his entrepreneurial journey attributing his prosperity to his work ethic and strategic leadership.
Multiple awards across several domains –
Mr. Mukul is the recipient of National Award for Quality Products from The President of India, Shri. Pranab Mukherjee in the year 2013, and has constantly been selected as the Business Wizard of North India by The India Today group for exemplary growth in the year 2013, 2015 and 2016.
He has also been the recipient of the Udyog Patra Award from the Union Ministry of Industries, and the State-level Export Award from The Chief Minister of Haryana, Shri Manohar Lal Khatter in the year 2016 and 2017. What’s more? Zee Lab’s turnover has been north of 400 crores.
The inception and vision –
Zee Laboratories was an idea conceived by Mr. Mukul in 1994, in Karnal. With a vision to grow into one of the largest units in the region, he worked hard and ensured that there were no errors in quality or service. He started manufacturing tablets, capsules and liquids, and after penetrating the domestic market, Mr. Mukul ventured internationally in 2001. He paved the way for many entrepreneurs after him and he did it all while keeping a strong focus on strategy and vision.
Pros and cons of the pharma industry -
The Pharma Industry, being a highly-regulated space, has many guidelines that add costs to the final product. Alongside that, there may be frequent and sudden changes in governmental policies that can impact the bottom line and shake many smaller businesses. Overall though, the industry is conducive to growth, with continuous demand from customers, as demand for medication is essential and grows even when the economy is in turmoil. Sales models are sustainable and not much is required in terms of modifications when there are peaks and valleys in demand cycles. Some of the major pitfall in this industry are lack of appropriate infrastructure, inconsistency of Government Policies, and scarcity of competent human resources.
Apart from ensuring strict compliances to environmental laws, Mr. Mukul believes that a major chunk of the responsibility for containing pollution rests within the ethos of the industry. The company emphasizes on environmental and ecological issues and has a strong environmental focus within the group’s overall corporate social responsibility matrix. It endeavors to conserve plants and commits to preserving greenery in the regions where it participates.