SARJAK CONTAINER LINES PVT. LTD.
Ashish Sheth, first-generation entrepreneur and Managing Director of
SARJAK Container Lines Pvt. Ltd. has made path-breaking strides in the
segment of multimodal transport operators. Clearly, India’s premier ODC/
OOG carrier is loaded with success…
It’s a business that would have remained in conventional waters, made few splashes and bagged little success… but for its head honcho: Ashish Sheth that wasn’t enough! Green-lighting his company SARJAK Container Lines in October 2003, Sheth registered his presence as a freight forwarding company in Mumbai, India, driving the trade between Nhava Sheva and the Middle East. Flagging off operations with an initial investment of 10,000 USD and driven by his astute business acumen, SARJAK - meaning ‘creator’ in Hindu mythology - has succeeded in setting impressive global benchmarks and built a solid presence spanning 90 countries and 185 port cities.
“We commenced operations in 2003 and together with our strategic management teams, we have succeeded in transforming SARJAK into one of the most respected and the most awarded ODC carrier from India. Standing tall with the virtues-Change, Innovation, Passion, Commitment & Communication, the entire team is focused on delivering complex ODC consignments against all odds en-route.”
Most Difficult Hurdle
“A stable organization cannot be built without assets and for Sarjak it’s their own special equipments. In 2003, having initiated the business with limited capital and no financial support from any bank, managing cash flow while also building assets was quite a challenge. The decision to pump in all the savings into the business to buy assets was the most crucial one of my life, but it paid off.”
“With our extensive inventory of self-owned special equipment, SARJAK can efciently handle part or full cargoes for vital industries like infrastructure, mining, energy, cement, steel, automotive, military, ports, railways, etc. Our inventory of special equipment consists of Flat Racks, Super Racks, High Cube Hard Tops, Open Tops and Flat Beds, among others.”
“We pioneered the movement of ODC / OOG cargo on Flat Racks and set a trend that has now become the industry standard. SARJAK was the first NVOCC in the World to own Super Racks and High Cube Hard Top Open Top Containers. RINA, an internationally acclaimed certification body has confirmed that SARJAK is the ‘First In The World’ to be issued the Approved Continuous Examination Program (ACEP) certificate.”
“Autonomy with authority leads to creativity, and creativity coupled with accountability, leads to credibility. Having established credibility, achieving success is not a far goal.”