MEDICO ELECTRODES INTERNATIONAL LIMITED
Amit Mehra, Chairman and Managing Director of Medico Electrodes International Limited is a well-known personality in the Industry and has taken the Company to new heights with his pragmatic approach and a clear goal to provide Biomedical Electrodes to the world at economical prices...
His schooling was from the Delhi Public School and he graduated in Science from Delhi University in 1990. Thereafter he started his career by joining his father’s business under the name “Hindustan Sales” engaged in trading of Industrial Recording Papers. He installed the first machine and started with manufacturing of Industrial Recording Papers in 1991 with a capital investment of INR 50,000. In 1995, the first factory was commissioned which diversified into manufacturing of Medical Recording Papers.
It was his vision for the future that he ventured into the manufacturing of Disposable ECG Electrodes in 2002. The success fuelled his passion to move the manufacturing activities to a much bigger state-of-the-art facility to Noida SEZ in the year 2006. Today, Medico Electrodes has positioned itself as one of the Leading Quality manufacturers of Disposable ECG Electrodes globally with a wide range of products to offer. In a short span of less than 14 years, Medico has reached the enviable position of perhaps being in the top three largest Disposable ECG Electrodes manufacturers of the world.
Pioneer of ECG
“Disposable ECG Electrodes complimented the business of ‘Medical Recording Papers’ and hence became an Obvious Choice” asserts Mr. Mehra. Moreover there was no ECG Electrodes Manufacturer in India at that time. “The market was dominated by imported Electrodes which were very expensive and supply was erratic. I took the challenge to start the manufacturing of Disposable ECG Electrodes in India.”
“I started with an initial capital investment of Rs. 50,000 way back in 1991 and have achieved the present turnover of about Rs. 150 crores by attaining half a billion Disposable ECG Electrodes sales per year in less than 14 years. For the past five years in a row, the company has been awarded the Highest CRISIL Rating in the relevant industry category, which is an indication of the company’s financial strength. The company is accredited with ISO 13485 and US FDA Registration. Today, these electrodes are considered to be in the same league as the ones manufactured in the USA, Europe & Japan.”
“Over the years, the company has bagged many renowned national & international clients. Currently supplying electrodes to over 30 countries including Europe, USA, Latin America, Asia, Australia, Middle East (Gulf) and African nations. With a constant endeavour to grow the company, we acquired 100% shares of a UK based manufacturer of Tab Electrodes, Electro-surgical Plates and Hydrogels ; thus providing a multi-national base to the company.”
Vision for the Future
“To be a globally admired organization, we strive to achieve customer delight & continuously enhance stakeholder value. The company’s philosophy of work is pursuit of excellence through consolidation and growth. With the recent acquisition, the company has taken one more step towards achieving its goal of selling a billion ECG Electrodes annually by 2020 and is hopeful of achieving similar success worldwide in the new product range.”
Pillars of Growth
“International product quality, development of new products, competitive price and excellent customer service – have been the pillars of strength for establishing the business credentials worldwide.”