GENETIX BIOTECH ASIA PVT. LTD.
Arun Prakash, CEO of Genetix Biotech Asia Pvt. Ltd. has bravely inched his firm’s way to national and international success in the genre of Life Science & Healthcare space. With a string of firsts to its credit, Prakash’s firm is truly in the pink of pecuniary health.
His unrealised ambition of getting into the medical mainstream has been compensated in full measure by the hand of Providence. Realising that an
M.B.B.S degree wasn’t going to be his lot, Arun Prakash opted for a career in the pharmaceutical and chemical industry, amassing experience over a span of (put down number) years.
In the interim, however, Prakash stumbled upon a significant lacuna between the medical products and services that Indian customers were facing from their suppliers. And it is thereon, that he identified the vocation of his life. The Life Science market, that is. The beginnings were far from eventful. Presently, though, his firm shimmers globally as a market pioneer in its segment. In retrospect, Prakash can look back with express pride over the feats delivered by Genetix Biotech Asia Pvt. Ltd.
“I come from a non-business background and am a first-generation entrepreneur. 26 years ago, I started this business with very little money. The import regulations were very tough then, and not many would dare to put their money and effort into such a business. But with our unique cutting edge technology and best product mix, we have always been 5-10 years ahead of the competition, in terms of quality and logistic support. Having full-time and hands-on promoters has also contributed greatly to our success. In 2010, we created our ‘Genetix Brand’ and in 2011, diversified into core healthcare with medical devices with the formation of ‘365 Medical’ for distribution of products for Advance Wound Management, Critical Care and Ostomy.”
“We’re generally regarded as a ‘First Doer’ in the global market in many respects. We were the first to create a completely new business model in the biotech industry. Genetix Biotech was the first company in Life Sciences to start warehousing products and were the only one to come up with the first Catalogue in 1996. We were the first company in the Life Sciences market that provided over 10,000 SKUs from our inventory through our warehouse. Genetix Biotech is the only company having a ‘Wet Lab’, wherein we train and guide customers and help in trouble-shooting any complaints. We also pioneered employing road shows and seminars to project our ideas.”
“At Genetix Biotech, we have the largest trained and talented human resource pool in our field. We are a one-stop shop with an inventory of over 20, 000 products and have been the only company offering these products in the shortest possible time. Apart from offering a platform to a number of young new entrepreneurs, we have also provided employment to hundreds of highly-educated people.”
“Firstly, having a definite vision and clarity of goals is important. Hard work, dedication and a focussed approach are integral to success. Integrity, honesty and leveraging long-term credibility, in addition to having an efficient customer service that is aimed at client satisfaction, are also needed to ensure that the firm is in a steady Win-Win situation. For us, every issue was a learning one. Every success was the result of a failure!.”