DEESHA TRADE ENDEAVOURS PVT. LTD.
Rising from a humble start, Rajiv Jain - Managing Director of Deesha Trade Endeavours Pvt. Ltd. - has emerged as a top-drawer player in the tea industry. Hand-picked from a nationwide base, Jain today ranks among the elite 16 Board members of the Siliguri Tea Auction Board and he’s brimming to brew greater success…
His affair with the beverage was triggered off at the tender age of 14. The untimely death of his father, though, left the family devastated! But it was the guidance and encouragement of Late Nemichandji Golecha – who had started the tea business in 1975- that gave Rajiv Jain the impetus to carry forward the shaky legacy.
His mother, Smt. Tarabai Golecha, meanwhile, was battling another hurdle altogether. Making attempts to consolidate her position in the male-dominated tea business, wasn't going down too well with the existing entrepreneurs. Nevertheless, she persisted valiantly, pushing both her sons to give off their best to the business.
In 1982, Jain - together with his brother Sanjay Golecha - kick-started his journey with Deesha, an enterprise that has slowly and steadily courted success, over the years. Kick-starting operations from Siliguri, Deesha Trade Endeavours Pvt. Ltd. branched out to Guwahati, Kolkata and Jalpaiguri.
Bagging laurels such as the ‘Siliguri Tea Auction Centre Award’, Deesha, armed with an array of tea varieties - Sassujee, Aromatic, Apoorva, Srishti, Sanctuary, Amore Tea, Karmabari and Gulabbari – is constantly gearing up to realise Jain’s dream of turning it into a “one-stop shop” for tea-lovers.
Major hiccups faced by the Indian tea business
“Erratic climatic conditions and transportation issues, both domestic and international, are the main impediments to success. If the Government smoothens out business regulations and policies, there is an abundance of employment opportunities in the tea industry. We can also generate gainful employment for the illiterate in India.”
“I head the procurement and tasting department of Deesha and we have a very competent team of professional working for us, which helps us to get great results.”
“We have had a smooth blend of technology together with the traditional art of tea-making. Sustained hard work, self-belief and constantly upgrading our thinking and knowledge, I’d say, is our success mantra. We also share our experiences with our teams and that’s helped them to achieve greater success. My brother and I have always believed in the motto that the friendship of those we serve is the foundation of our progress and a contributing factor to Deesha’s growth and success.”