AMRAPALI JEWELS PVT. LTD.
Amrapali traces its origins to the year 1978, when Mr. Rajiv Arora and Mr. Rajesh Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewellery. The task was an equivalent of creating or ushering in a renaissance in the ancient art of jewellery. They traveled extensively to the remotest interiors of India as well major international cities abroad in search of unique and fine pieces of Jewellery. They then delved into ancient craftsmanship and began to create exclusive jewellery with the help of master craftsmen and goldsmiths within and around the desert area of Rajasthan, specific centre of their activity was Jaipur. This also led to the employment for such craftsmen and Goldsmiths in the rural areas of Rajasthan who otherwise were deprived of utilizing their skills.
They used elements of Ethnic Indian jewelry in their designs and revived the traditional methods of jewelry making, in order to create a design language distinct to Amrapali. The gigantic as well path-breaking efforts of these two young business stalwarts made Amrapali the first organization in Rajasthan to start the exports of silver jewellery. Amrapali shares a rich share in the 50% of the silver exports of the country are from Rajasthan.
The company also makes a lot of fine filigree creations, pieces in hand beaten gold and silver and using gemstones like Rainbow Moonstone and Crystal Quartz. Keeping up with their rich tradition to give surprises to their competitors and customers, recently Amrapali has proudly introduced its new line of corporate gifts -an enticing range of lifestyle accessories -“Amrapali Gifts” making gifting memorable for the corporate world.
Amrapali brought in innovation in the Jewellery sector. It had also launched bridge jewelry (ornament made up of mix of base metal and silver or gold) and introduced fabric based or yarn based stone studded jewellery that can be cheaper but could be worn as a design statement.