ADVANCE SYNTEX PVT. LTD.
D J Vora - father of present Director Bhavan D. Vora and Founder of Advance Corporation – later converted the company to Advance Syntex Pvt. Ltd.
The firm pioneered the usage of glitter powder on fabrics and in glass bangle
manufacture. Spinning, weaving, finishing of textiles, craft, engineered stone
and cosmetics have also bagged scintillating returns for the firm…
It glitters away and has spelt dazzling prosperity for Dhirendra Vora and family. Undoubtedly, glitter powder has invested Vora with that proverbial ‘Midas touch’. As it shimmered away on textiles, bangles, and enhanced other items, Vora beamed brightly with the returns from Midas glitter that made their way into his Baroda kitty.
Travelling to America in 1979, Vora bought a small holographic machine and learnt the intricacies of glitter powder manufacture and its applications. Importing technology from Japan, he started manufacturing glitter powder in India. Within the next five years, his endeavours bore fruit magnificently. Zari powder - as it is commonly called - made its mark in textiles, expressly in small screen printing units. Soon, T-shirts, dresses, kurtas, dupattas and other female attire were employing the sparkle, almost with a vengeance.
By 1987, there was another novel turn that stormed the glass bangle industry. Glitter powder charmed its way into its manufacture, replacing pure gold, which was clearly cost prohibitive.
Brand Buzz
“In 1990, we hired a marketing and advertising firm in Ahmedabad, who came up with the name ‘Midas’ for our glitter powder. Our glitter powder rightly has the King Midas touch. Whoever uses our product gets financial prosperity and will lead a smoother life.”
Rapid Strides
“In the eight years of production from 2007 to 2015, I’d say that we have expanded by seven times. Also, while making the raw material for glitter powder, we managed to get in value addition in terms of coating, vacuum metalizing and packaging. During this period we guided many new entrepreneurs to make and use glitter powder without fear of competition.”
Expansion Agenda
“Within the next two years, we will have multiplied our existing capacity to more than double. We are also exporting significantly and are a listed company on SME platform of The Bombay Stock Exchange. By 2020, we’d like our company to touch a turnover of Rs.100 crore plus.”
Success Formula
“Define your goals first and focus on them. Make a deep study of your products and tweak your processes accordingly to get the best results. Place any new product in a market where your competitors are selling too. This will give you a clear idea about where your product stands in all respects. Form a formal body and then approach the Government with your business issues.”